All members of the West Grey Chamber of Commerce,–also any non-chamber member in Ayton, Neustadt, Durham on the Main Streets–and, businesses in the Municipality of Wellington, are able to book FREE Strategy Sessions with Laura through Digital Main Street!EMAIL LAURA
Laura operates L|E Creative Studio, she has completed the Digital Main Street program with both South Bruce and Walkerton and has worked with MANY small businesses/organizations to build their digital presence. She has a diploma in Graphic Design, and certificates in both Social Media for Business Performance and Digital Photography.
She can assist you with:
- Creating a new social media strategy
- Creating content calendars for your business
- Learning about the Facebook and Instagram algorithms
- Creating a new website
- Updating a current website
- Product photography
- Graphic Design
- Selling through e-commerce platforms online
- And MUCH MORE!
Book a Session with Laura!
Small Business Social Media Marketing Checklist during the COVID-19 Pandemic
✓ Keep a post pinned to the top of your Facebook Timeline explaining the current status of your business due to COVID-19 (Returning and potentially new customers should be able to see if you’re still open and how you’ve adjusted your business with social distancing guidelines and what products/services are available.
✓ Explain how COVID-19 has affected your entire industry (not just your specific business)
✓ Show your support for other small businesses
✓ Restaurants/Cafes/Bars–Have a post or video explaining how services are currently running (take-out, delivery, etc)
✓ Offer quality content–There are more people online now than ever! Use it to your advantage and work on relationship building with your audience.
✓ Use this time off as an opportunity to strategize, create content and expand your online offerings (Now, is a good time to start working on content calendars for the upcoming months!)
✓ Start conversations through your social media content, find out how your customers are doing! People are craving human interaction now more than ever!!
✓ Consider doing LIVE Facebook videos or making TikTok videos to share new content and to keep your audience entertained
✓ Be honest and transparent without creating fear
✓ Look to the future! – The relationship building you’re doing online now with your customers will benefit you immensely when you finally get to relaunch!
(Source: https://dynamicbusiness.com.au/topics/technology/social-media-vital-for-small-business-throughout-the-covid-19-pandemic.html + https://www.business2community.com/digital-marketing/how-to-navigate-your-digital-marketing-presence-during-covid-19-02295826)
“True entrepreneurialism is following what the market wants”